The Ralph Lauren six-month buying plan involves meticulous market research, aligning buyer responsibilities with fashion goods merchandising needs, and strategic assortment planning. We optimize resource selection, foster collaboration, and invest in merchandiser training. The plan culminates in a performance evaluation, allowing for ongoing adjustments to ensure dynamic and effective buying strategies in the ever-evolving fashion industry.

Personal Tasks: Conducted a comprehensive exploration encompassing brand research, core values and mission definition, deck visual aesthetic, logo evolution analysis, revenue assessment, product assortment research, market analysis, competitor scrutiny, SWOT analysis, polo shirt market research, sustainability trend integration, and the formulation of a strategic three-year growth plan.

Six-Month Buying Plan 

RALPH LAUREN


Savannah College of Art and Design FASM 245 | Retail Buying Simulation

Made in Collaboration with Valeria Alonzo, Valeria Taboada, and Leslie Rendon

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