UNA NOTTE AL MUSEO
Bottega Veneta Future Concept Store
Bottega Veneta's Una Notte al Museo is an exclusive concept store celebrating the brand's heritage through a guided experience featuring archival pieces, live artisan demonstrations, an exclusive dining experience, and the opportunity to purchase and customize the Cabat bag. This immersive journey aims to provide core customers with a unique and intimate interaction, emphasizing storytelling and the brand's legacy.
Personal Tasks: Comprehensive brand and competitor research, meticulously analyzed competitor journeys, explored innovative projection mapping solutions, collaborated with AI generators to showcase our visionary interior concepts, deck visual aesthetic, curated artisan experiences through bespoke bag customization, led app creation initiatives, and orchestrated strategic marketing campaigns for seamless and impactful project execution.
Savannah College of Art and Design FASM 415 | Future of Shopping: Retail Innovation for Customer Empowerment
Made in Collaboration with Sofia Torres | Sara Mattingly
