Hermès X Rolls Royce emphasizes the significance of craftsmanship, leveraging traditional techniques to craft exquisite and functional products. Rooted in quality, attention to detail, and distinctive designs, both brands unite to create a renewed vision of elegance, blending luxury fashion with the driving experience. The collaboration features six garments, enhancing the consumer's driving journey and complementing a lifestyle of diverse activities. This partnership capitalizes on shared ideals and a common client base, fostering distinctive product lines for heightened media attention and expanded brand exposure.

Personal Tasks: My responsibilities in this project included crafting an executive summary, conducting in-depth research on Hermès and Rolls Royce, defining the target persona, creating an inspiration board, guiding the ideation process, curating patterns and color palettes, selecting fabrics, designing flats, shaping the final collection, strategizing marketing channels, and crafting a compelling narrative to convey the story of the Hermès X Rolls Royce collaboration.

Savannah College of Art and Design FASM 310 | Private Label Product Development

Made in Collaboration with Sofia Torres