Transporting you to a summer holiday, The Frankie Shop embraces the spring/summer theme by venturing into pastel color choices and glamorous silhouettes. "A Summer Holiday" focuses on linen because it is breathable, lightweight, and moisture-wicking. It features five silhouettes in different colors: off-white, beige, french vanilla, light green & light pink.

This collection will offer versatile pieces that can be effortlessly transitioned into different outfits throughout the summer season, giving customers the flexibility to fit their unique styles.

Personal Tasks: Executed diverse tasks ranging from defining brand elements like mission and DNA to analyzing financials, conducting competitor research, developing a target customer persona, creating mood boards, designing a final capsule collection, and planning marketing strategies, including a website launch and campaign video.

Savannah College of Art and Design FASM 310 | Private label product development

Made in Collaboration with Sofia Torres