SHIFT is not just a magazine; it's your guide to building a conscious closet.

SHIFT gathers advice from industry insiders, environmentalists, and advocates of sustainable fashion, transforming their insights into realistic steps. Instead of simply telling you what's trending, SHIFT takes you on a journey while offering helpful advice and simple ways to incorporate sustainability into your everyday fashion. SHIFT is your trustworthy guide whether you're a trendsetter, a fashion enthusiast, or someone who is just starting to learn about sustainable living.

A TIMELESS CLOSET WITH ALESSIA GIHA - 7 items I Can’t Live Without feature.

Personal Tasks: In this project, I defined SHIFT's mission, identified the target audience through customer personas, analyzed competitors using SWOT and perceptual maps, established revenue channels, executed follower acquisition strategies, enhanced social media engagement across platforms, crafted a cohesive visual identity including mood boards, and designed a website mockup, all while curating content and writing editorial features from various perspectives.

Savannah College of Art and Design FASM 419 | Current Trends and Forecasting

Made in Collaboration with Sofia Torres | Lauren Knapp | Morgan Webb